MTR Subways


With effective from October 1, 2013, we held the exclusive advertising sales rights to all the advertising space at all the Red zone, Green zone and Yellow zone subways at the Tsim Sha Tsui Interchange Subways and the Middle Road Subway; the underground transport hub beneath one of the busiest tourists and business districts in Hong Kong that connects the Tsim Sha Tsui MTR Station and the East Tsim Sha Tsui MTR Station; featuring forty-eight 12-sheet Light-boxes and 254 panels of Poster-on-Wall stickers. This marks our foray into marketing large scale Out-of-Home media assets that reach out to ultra-high audience traffic. It is estimated that more than 200,000 people go through the three subways on a daily basis.
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