HDB network


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In July 2007, Focus media Singapore formed and exclusive media partnership with Singapore's public housing authority, Housing Development Board (HDB), to establish a new multimedia advertising platform at all its 21 neighbourhood shopping centres.

Leveraging on HDB's role as the provider for affordable homes for over 80% of Singapore's population, this Captive TV network offers advertisers the opportunity to reach out to an estimated one million residents/heartlanders or a third of population housed in HDB apartments.

- Bukit Panjang: Fajar Shopping Centre and Greenridge Shopping Centre;
- Choa Chu Kang: Limbang Shopping Centre, Sunshine Place and Yew Tee Shopping Centre;
- Jurong West: Gek Poh Shopping Centre, Pioneer Mail and Taman Jurong Shopping Centre;
- Pasir Ris: Elias Mall, Loyang Point and Pasir Ris West Plaza;
- Queenstown: Dawson Place and Depot Height Shopping Centre;
- Sengkang: Rivervale Plaza;
- Tampines: Tampines Central Community Complex;
- Paya Lebar: Joo Chiat Complex;
- Woodlands: 888 Plaza, Vista Point, Woodlands Mart, Woodlands North Plaza and Admiralty Place